Le Tour

Today, the sports and marketing circus known as Le Tour de France came to town. The city ground to a halt for 12 hours while obscenely fit men sweated around a 38km course chased by thousands of photographers, helicopters, physiotherapists, policemen and advertisers. One of the oldest sporting contests, this year Le Tour is in its 96th “édition”. It’s certainly the biggest single annual event in France, apart from the opening of Carla Bruni’s handbag.
I got into town about one o’clock, and rather than heading for the starting line on Place de la Comédie, I camped out for the afternoon at the top end of the old town by the Arc de Triomphe. Peyrou was obviously the place to be, because Germany’s Tourteufel, Didi Senft joined us in the crowd. He’s the ultimate Tour fanboy, having followed every Tour since 1993. You can see him in the background of a couple of my photos.
Le Tour is of course, an enormous sponsorship opportunity, and the race itself is preceded by a parade of sponsors trucks – Nestlé, Caisse d’Epargne, L’Equipe, Skoda – and they seem to be cheered just as enthusiastically as the cyclists who follow.
Then, finally came the riders. Today’s race was a team time trial, so rather than one big peloton of riders whizzing past, there was a team every 7 minutes for most of the afternoon.
I didn’t stick around to see Lance Armstrong and the Astana team, who were last off the starting blocks: the sun was strong, and I thought I’d jump a tram home before the crowds started ebbing back to their daily lives.
There’ll be a big cleanup tonight in Montpellier. Here, the circus has come and gone, but continues onwards for another 20 days, sweating, grinding and advertising itself towards Paris. Allez !

