Astérix et la Grande Campagne de Pub

If you’ve been in Paris this week, it will have been hard to miss the fact that a new Astérix album Astérix chez les Pictes, has been released. As far as publishing events in France go, you don’t get much bigger than this. There are posters in every métro station.

Jules Joffrin

Château-Rouge

Gare de l’Est

Barbès-Rochechouart