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	<title>etnobofin &#187; douglas adams</title>
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		<title>The Pharaohs at the End of the Universe</title>
		<link>http://www.richardcotman.com/etnobofin/2009/11/the-pharoahs-at-the-end-of-the-universe/</link>
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		<pubDate>Sun, 29 Nov 2009 21:11:10 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[credit crunch]]></category>
		<category><![CDATA[cruise ship]]></category>
		<category><![CDATA[douglas adams]]></category>
		<category><![CDATA[dubai]]></category>
		<category><![CDATA[oasis of the seas]]></category>
		<category><![CDATA[restaurant at the end of the universe]]></category>

		<guid isPermaLink="false">http://www.richardcotman.com/etnobofin/?p=3807</guid>
		<description><![CDATA[The French have a word, pharaonique, to describe any project that seems over-ambitious. National computer systems, networks of tramlines or new art galleries designed by Frank Gehry are all considered pharaonique, implying that they are likely impossible to accomplish, certainly over-visionary, and quite probably narcissistic. Burj Dubai nears its completion (Image: Joi, Creative Commons) The [...]]]></description>
			<content:encoded><![CDATA[<p>The French have a word, <em>pharaonique</em>, to describe any project that seems over-ambitious. National computer systems, networks of tramlines or new art galleries designed by Frank Gehry are all considered <em>pharaonique</em>, implying that they are likely impossible to accomplish, certainly over-visionary, and quite probably narcissistic.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://farm3.static.flickr.com/2586/4068036426_35b4c9e4a5.jpg" alt="" /><br />
<em>Burj Dubai nears its completion (Image: <a href="http://www.flickr.com/photos/joi/">Joi</a>, <img src="http://www.flickr.com/photos/joi/" alt="" />Creative Commons)</em></p>
<p>The news this week that Dubai&#8217;s main state-controlled investment vehicle, <a href="http://news.bbc.co.uk/2/hi/business/8382935.stm">Dubai World</a>, is near collapse, really should not have suprised anyone. Back in 2006, I started paying attention to Dubai because it fell into my region of responsibility at work. After the stories I heard from salesmen in the region, and what I read online, it made instinctive sense that the Emirate&#8217;s vast property-based gold rush was unsustainable.</p>
<p>My amateur analysis was not based on a calculation of debt ratios. It was simply the halo of exuberant optimism that orbited Dubai that provided a warning. In Dubai, everything was going to be bigger, taller, better than the rest of the world. Real estate prices would never fall, and the Pharoah&#8217;s thrusting vision for his kingdom was infallible.</p>
<p>Dubai&#8217;s apparent bankruptcy provides no pleasure. But like the current world financial crisis, the fable of Dubai should make us cautious of  predictions of endless prosperity.  It&#8217;s not that ambition should be discouraged: without it we wouldn&#8217;t have landed men on the moon, given the vote to women, or discovered penicillin. But the development of a scepticism gene might be a very healthy thing.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://farm3.static.flickr.com/2668/4100808331_199a6783f1.jpg" alt="" /><em><br />
(Image: <a href="http://www.flickr.com/photos/monica_r/">Monica R.</a>, Creative Commons)</em></p>
<p>Which brings me tangentially to the <em><a href="http://www.guardian.co.uk/travel/2009/nov/29/oasis-of-the-seas-tim-adams">Oasis of the Seas</a></em>, a piece of engineering which seems to fully embody the folly of us all: an energy-munching mobile shopping mall designed to shuttle between America and a few developing nations in the tropics while stripping its passengers of as much money as possible. It&#8217;s the perfect realisation of insulated hedonism. A floating <em><a href="http://en.wikipedia.org/wiki/The_Restaurant_at_the_End_of_the_Universe">Restaurant at the End of the Universe</a></em>.</p>
<p>The allure of cruise ships escapes me. I can&#8217;t understand how anyone would want to spend precious free time in a Ritz-upon-Sea which offers little except good weather and a plasticised, hyper-controlled &#8220;guest experience&#8221;.  I&#8217;d rather holiday in Invercargill.</p>
<p>It&#8217;s a pity that there are unlikely to be any icebergs floating near Florida in the near future.  If it sank, at least the <em>Oasis of the Seas</em> would provide a powerful poetic metaphor for our time, as well as a screenplay for another film by James Cameron or Michael Bay.</p>
<p>Sometimes I get the impression that all of us are (figuratively, of course) floating around in an air-conditioned bubble of ignorant bliss, zapping zombies on our Xbox while the planet collapses around us. Drinking champagne in anticipation of the big fireworks display at the end of time. I just hope their are enough lifeboats for everyone.</p>
<p><em>[*EDIT: thanks to klari for correcting my spelling of "pharaonique" <img src='http://www.richardcotman.com/etnobofin/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  ]</em></p>
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