Fat Freddy’s Drop

Back in the 1980s, Tip Top Ice Cream advertised its Popsicle iceblocks with a group of animated pop stars, called the “Popsicle band” (a strawberry iceblock played drums, a negroid cola-block played bass etc etc). The Popsicle Band still exist as a marketing campaign, but their title as the “coolest band in the land” has well and truly been usurped by seven musicians from Wellington.
Fat Freddy’s Drop‘s first studio album Based on a True Story went seven times platinum in their home country in 2005. The band has made ripples elsewhere too, with props from DJs like Gilles Peterson and several sell-out tours to Europe under their belt (where tellingly it’s not just expat kiwis in Grey Lynn t-shirts turning up to gigs).
This week, their second studio album Dr Boondigga and the Big BW got dropped into the pond, complete with right-on vintage Maori ghetto cover artwork by Otis Frizzell. The release is probably a small event in the global scheme of things, but pretty big news in New Zealand.

Fat Freddy’s Drop live at Zenith, Paris in 2008
Is the new album any good? The answer, at least to this pair of ears is: indubitably YES. The sound and approach is more mature, the tunes gel as an album. This is still the downbeat-electro-souljazz-dub-reggae of their previous efforts, but somehow all these dimensions have been pushed further out.
The horns are more in the pocket than ever, Mu‘s beats are deeper and fatter, the soul tunes sound like The Commodores remixed by Sly and Robbie at Parihaka. And perhaps as a recognition that the band now has a 9-year heritage, the horns make a sly reference on Wild Wind to the hook from their 2001 Live at the Matterhorn EP.
Points off? The opening hornline on The Nod which sounds so scarily tripletised when played live, loses some its impact in the studio. And lyrically, I’ve never been satisfied with the bands “I want to wake up with the sunshine on my face/Yes let’s all live in peace and unity at the beach” themes. But Freddy’s is a dance band, so quibbles about Dallas‘ words are probably missing the point.

Mu at the Roundhouse, 2008 (Photo: Eric Wang)
Early reports indicate that the disc is flying off the shelves in New Zealand faster than the first album. It deserves to, because this is a better album than their studio debut. Pop industry forces will likely militate to ensure that this music doesn’t get as broad an international audience as it deserves, but most kiwis will be content with Fat Freddy’s Drop simply being the coolest band in the land.
You can hear the new album on their site, on theirspace and the album is available as mp3s or as a CD via amplifier.

Dallas Tamaira (Image: Eric Wang)

Ahmed Zaoui. (Image: