Astérix et la Grande Campagne de Pub

If you’ve been in Paris this week, it will have been hard to miss the fact that a new Astérix album Astérix chez les Pictes, has been released. As far as publishing events in France go, you don’t get much bigger than this. There are posters in every métro station.

Jules Joffrin

Château-Rouge

Gare de l’Est

Barbès-Rochechouart

Baudelaire en poche

Seen in Châtelet metro station today*:

A guy dressed in complete gangster outfit – fluourescent puffer jacket, baggy jeans, baseball cap twisted sideways – with a paperback copy of Baudelaire’s Les Fleurs du Mal sticking out of his back pocket.

Respect.


Image: Thomas Claveirole (Creative Commons)

(*Sorry klari, I was in town for just 6 hours for a meeting – not a good time for coffee. Next time, let’s hope!)